Role of Keywords and Year In Making New Strategies ...

Developing a content marketing strategy that works well to drive decent amount of traffic is quite challenging. Have you ever added date, month or years to drag your readers' attentio [...]

2017-02-21

By Admin

Role of Keywords and Year In Making New Strategies to Drive Mass Traffic

Developing a content marketing strategy that works well to drive decent amount of traffic is quite challenging. Have you ever added date, month or years to drag your readers' attention? Well, it is Keyword-plus- year hack, which can outrank your competitors. Beside your content optimisation techniques using keywords, here I am going to share you some simple, yet effective tactic to compete in a tough space. Take a deeper look to understand what it can give you.

Trending methods of keyword insertion

People are more inclined to search for the fresh and updated information and put queries like "trendy apparels in 2017", "web designs 2017" etc. It is all about staying around the fashion or something trending. Hence, marketers have started including keywords that include the word 2017, as the year has started.

Process to be followed

Find some steps here to acquire more searches, as soon as you get to that period

Step1: Potential Keyword research:

1. Non-date keywords: Use keywords without using date in it.

2. Last year+ keywords: Work more on last year numbers. It drags readers' attention due to their gains and losses in past years. For example, "2016 best SEO trends", "2016 SEO mistakes".

3. 2-3 years ago+ keywords: It would be better to go with keywords mentioning last 2-3 years. It increases a good amount of search volume.

Step2: Use Google Trends or similar web trend to ID seasonality:

Seasonality can be described as predictable movement during a certain span. Hence, all you need to do is look for target organic terms mostly searched throughout a given year. Whilst searching, you may find particular months that are high season for a particular search term. For example, "August 2016 website audit trend", you may see here search volume for August keyword.

Step3: Use Google SERPs to determine efficiency of month/year tactic:

For January-February centric annual content, marketers should go through the keyword difficulty check using Google's SERPs.

Step4: Work more on recent data for updated content:

People, who look for recent SEO trends that has just come out last month or at the end of 2016, likely to search "best web design 2017". Even, you may try to include Progressive Web App (PWA) that deliver an app-like user experience or you can choose a language for a good website design. Always remember to go by the users' intent i.e., what they are searching and how to show it right up front them.

Step5: Target to publish content as early as possible:

Publish your content as early as possible. It is quite tough to get attention and traction, you have to apply your link-building strategies or you may find problem to go by the search algorithms.

If you publish your content one or two months before the right time, people will start doubting usefulness of your content. Therefore, it is necessary to publish early on a certain period, but not earlier than that.

Google ranking algorithms are more bias to show recent content, specifically if there are lots of searches on recently uploaded contents with keyword + year. With this strategy, you would win twice, which is high search volume and getting rank as well.

2017-02-21

By Admin



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